AAOS: The American Academy of Orthopaedic Surgeons 

Re-branding AOFAS.org as FootCareMD.com

Foot & ankle medical doctors, physical therapists and podiatrists are uniquely dedicated to certain patient needs, yet each has a distinctly different  therapeutic role that is not well understood by the general public.  The HealthMark agency has worked with each of these practitioners in helping  to educate the public about the kind of conditions and treatments that are the most appropriate for each health care provider.

Our strategic partnership with AAOS manifested in FootCareMD.org, an interactive Website where users could point to the focal point of pain or discomfort on a simulated foot and ankle model and learn more about  the possible causes to be treated.

Seattle Cancer Care Alliance

Raising Visibility and Anti-Cancer Confidence

Is there anything more engaging when it comes to cancer care than the chance for each patient to design a personalized cure?

Tumor painting research has been conducted at the Seattle Children’s Hospital Research Institute and Fred Hutchinson Cancer Research Center. A study published in Cancer Research found that a scorpion venom-derived chemical called chlorotoxin was 500 times more sensitive than MRI at distinguishing between cancerous and normal cells,

The “Adopt a drug candidate” campaign employed the “semantic search:” vocabulary of this groundbreaking approach  to elevate the visibility of a cancer treatment in search engines to the same level that is generally, and algorithmically, reserved for the cancer conditions themselves. The campaign invited prospective patients to “take the first step” in targeting  cancerous cells based on each patient’s genomic profile.  Instead of an uncritical, one-size-fits-all solution, HealthMark marketed the deeper connection between cancer patient and cancer solution.

Sonicare Dental Hygiene

Building a Better “Mouth-trap”

When Sonicare was called the “Vibra-brush,” and its only “users” were canines in university research trials, the creative team at HealthMark was getting busy. We were called upon to “position”  everything from package design call-outs to brochures and videos, making a thorough introduction of the world’s first sonic toothbrush to dentists and periodontists nationwide. Gaining acceptance with oral health professionals was imperative before dental patients began asking for their doctors’ recommendations.

Build a better “mouth trap” and the world will beat a path to your door. But first, make sure to build a strong foundation among the key influencers in the community who can bless its arrival.

“Beyond the Bristles” was the mantra for Sonicare. Its success went well beyond anything the world had seen before, or since.  Highlights in media execution included video shelf-talkers in Sharper Image stores (for the earliest adopters),  radio ads on WGN Chicago narrated by the legendary Paul Harvey, an infomercial starring Richard Dysart, and the educational foundation of extensive educational letter-writing to dentists and periodontists.

Member-Plus Family Health
Concierge Medicine Comes of Age

Concierge medicine was born in Seattle but it was localized in a suburban community outside the Emerald City , offering 24/7 physician access in the home, longer appointments and personalized health tracking to its patients and target prospects,

Securely managing Electronic Health Records online (under HIPAA-compliance) is just the beginning of the new era that is dawning for doctor-patient online communication. By adding access to a database of patient-relevant medical information  and a custom search engine, the Large Language Model (LLM) of the nation’s top medical sites, maps to local community resources, and FAQs on Medicare and the Affordable Care Act, MemberPlus set a higher standard for more intelligent health care today.

Seattle Sleep Medicine
Awakening an Independent Identity 

When the Sleep Medicine division of a major Puget Sound health center is “spun off,” it must immediately reclaim its online identity. The Google Business Profile, Local, Social, Mobile Map and Patient Review pages must reestablish continuity and patient relations. Offline, such a transition might occupy a month or more. Online, the updates need to happen immediately.

Besides tossing and turning through location changes, the sleep medicine clinic also took the opportunity to let sleep-challenged Seattlieites subscribe to a blog and RSS feed that offered weekly tips to a better night’s sleep.

With the arrival of Facebook, Twitter and YouTube outposts, the community outreach and patient support news feeds completed the sleep cycle.

ISBT 128
 The International Blood Bank Consortium Standard

ICCBBA and ISBT 128 are committed to maintaining a global standard that transcends time and terrain. It was an honor for the organization to place its complete trust in our company, and turn to us for the design and creative composition of the organization’s daily publishing as well as its Annual Reports for six years running.

Content Management Systems are critical for providing multi-national associations with online publishing systems they can grow with, not out of.

HealthMark recommended and employed one such turnkey system that was in use by the U.S. State Department as well as the Berkman Center for Internet and Society at Harvard. Among its many features, the WebGUI platform enabled tiered discussion group and document access at set permission levels allowing the organization to manage access between task group members, general members and non-members.

TruBridge Dental Implant™
 The Comfortable, Affordable, Teeth-Only Dental Restoration